Social Media Trendreport - BERND GmbH

#SOCIAL #MEDIA #TRENDREPORT

#SOCIAL #MEDIA #TRENDREPORT

#TikTok testet den BeReal-Klon TikTok Now

Seit September hat TikTok eine neue Funktion eingeführt – Tiktok Now.

Das Ziel, eine Konkurrenz zur derzeit angesagten BeReal App zu schaffen. BeReal funktioniert dabei so, dass Nutzer zu einem zufälligen Zeitpunkt ein Foto von der Vorder- und Rückseite der Kamera machen, frei von übertriebenen Instagram Filtern.

Die Funktionsweise von TikTok Now ist relativ ähnlich. TikTok Now lädt den User und seine Freunde dazu ein, mit der Vorder- und Rückkamera des Geräts festzuhalten, was sie gerade tust“. Sie erhalten täglich eine Benachrichtigung, dass Video oder Foto aufgenommen werden sollen um den Moment festzuhalten.

Quelle: www.pocket-lint.com

#BeReal - So funktioniert die Social-Media-App

Glattgebügelte Gesichter in perfektem Licht oder die (unrealistischen) Traumstrände der Malediven, dafür steht Instagram. Das neue soziale Netzwerk BeReal soll für mehr Realität sorgen. Die User erhalten dabei einmal pro Tag zu einem zufällig gewählten Zeitpunkt eine Benachrichtigung mit dem Text „Time to BeReal“. Anschließend haben sie zwei Minuten lang Zeit, um ein Foto (jeweils mit Frontkamera und Selfiekamera) von dem , was sie gerade tun, zu

Quelle: https://praxistipps.chip.de

# Instagram mehr als einen Link in der Bio

Der klassische „Link in der Bio“ ist von Instagram nicht mehr wegzudenken. Nun hat eine kleinere Testgruppe die Möglichkeit mehrere Links in der Bio zu hinterlegen. Marken und Creator können so mehr Traffic über die Plattform generieren. Tools wie Linktree können so bald an Relevanz verlieren.

Quelle: onlinemarketing.de

#Facebook-Nutzer Steigen erneut

Die Anzahl der monatlich aktiven Facebook-Nutzer ist im zweiten Quartal 2022 weiterhin gestiegen und belief sich auf 1.986 Milliarden. Gegenüber dem Vorquartal ist das eine Steigerung von 8 Millionen Nutzern. Wie auch der Messenger-Dienst WhatsApp und das soziale Netzwerk Instagram gehört das soziale Netzwerk zu dem Unternehmen Meta.

Schwede 71.3%

Quelle: de.statista.com

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